
炳乾传媒于 2017 年由孙炳乾创立,长期专注于内容策划、纪实影像、品牌传播与国际媒体服务。我们以上海为总部,连接多地创作者与合作伙伴,为文化、教育、商业与公共事务提供高质量视觉内容。 我们相信好的影像,不只是记录,更能搭建人与人、品牌与世界之间的理解桥梁。Founded in 2017 by Sun Bingqian, BINGQIAN MEDIA focuses on content strategy, documentary visuals, brand communication, and international media services. Headquartered in Shanghai, we connect creators and partners across regions to deliver high-quality visual content for culture, education, business, and public affairs. We believe powerful visuals do more than document moments. They build understanding between people, brands, and the world.

我们坚持用纪实语言与专业执行回应时代议题,让内容在传播之外也能沉淀价值。无论是人物故事、机构品牌,还是跨文化传播项目,我们都希望用影像留下真正有意义的表达。 真实,是我们的起点;影响,是我们交付给客户与时代的结果。We use documentary language and disciplined execution to respond to the issues of our time, creating content that leaves lasting value beyond distribution. From personal stories and institutional brands to cross-cultural projects, we aim to produce visuals that mean something. Authenticity is where we begin. Impact is what we deliver to clients and to the times we live in.

炳乾传媒已为政府机构、高校、国际品牌、文化组织与公益项目提供视觉服务,覆盖品牌宣传、活动纪录、人物访谈、课程影像与媒体传播等多种场景。我们的作品持续在新闻媒体与行业传播中产生影响。 从项目执行到长期合作,我们更在意作品能否真正被看见、被理解、被记住。BINGQIAN MEDIA has delivered visual services for government bodies, universities, international brands, cultural organizations, and nonprofit initiatives. Our work spans brand films, event coverage, interviews, educational content, and media communications, continuing to generate meaningful visibility across news and industry channels. From project delivery to long-term partnerships, we care about whether the work is truly seen, understood, and remembered.

以内容为核心,延展五大能力方向:With content at the center, we extend across five core capabilities:

覆盖政府、高校、品牌、文旅与创新机构等合作场景Working across government, universities, brands, cultural tourism, and innovation sectors






内容 → 传播 → 沉淀 → 资产 → 品牌力Content → Distribution → Retention → Assets → Brand Strength
连接摄影师、导演、剪辑师与制片协作资源,构建灵活高效的全球交付体系。Connecting photographers, directors, editors, and producers to build a flexible and efficient global delivery network.
真实 · 创造 · 共鸣 · 成长Authenticity · Creation ·
Resonance · Growth
用长期主义表达我们的文化理念。A long-term mindset shapes how we express and grow our
culture.
创始人 / CEOFounder / CEO
“真实· 创造”"Authenticity · Creation"
品牌总监Brand Director
“共鸣· 成长”"Resonance · Growth"
运营总监Operations Director
“专业· 责任”"Professionalism · Responsibility"
技术总监Technical Director
“多元· 创新”"Diversity · Innovation"