关于炳乾传媒About BINGQIAN MEDIA

集团简介Group Overview

BINGQIAN MEDIA
我们是谁Who We Are

融合内容创作、视觉影像与品牌传播的全球化传媒集团A global media group integrating content creation, visual storytelling, and brand communication

炳乾传媒于 2017 年由孙炳乾创立,长期专注于内容策划、纪实影像、品牌传播与国际媒体服务。我们以上海为总部,连接多地创作者与合作伙伴,为文化、教育、商业与公共事务提供高质量视觉内容。 我们相信好的影像,不只是记录,更能搭建人与人、品牌与世界之间的理解桥梁。Founded in 2017 by Sun Bingqian, BINGQIAN MEDIA focuses on content strategy, documentary visuals, brand communication, and international media services. Headquartered in Shanghai, we connect creators and partners across regions to deliver high-quality visual content for culture, education, business, and public affairs. We believe powerful visuals do more than document moments. They build understanding between people, brands, and the world.

Mission and Vision
我们为何而做Why We Do It

创作真实、有温度、有影响力的作品Creating work that is authentic, warm, and impactful

我们坚持用纪实语言与专业执行回应时代议题,让内容在传播之外也能沉淀价值。无论是人物故事、机构品牌,还是跨文化传播项目,我们都希望用影像留下真正有意义的表达。 真实,是我们的起点;影响,是我们交付给客户与时代的结果。We use documentary language and disciplined execution to respond to the issues of our time, creating content that leaves lasting value beyond distribution. From personal stories and institutional brands to cross-cultural projects, we aim to produce visuals that mean something. Authenticity is where we begin. Impact is what we deliver to clients and to the times we live in.

Global impact
我们的影响力Our Impact

服务多领域客户,作品持续获得权威平台关注Serving diverse clients while earning recognition from trusted platforms

炳乾传媒已为政府机构、高校、国际品牌、文化组织与公益项目提供视觉服务,覆盖品牌宣传、活动纪录、人物访谈、课程影像与媒体传播等多种场景。我们的作品持续在新闻媒体与行业传播中产生影响。 从项目执行到长期合作,我们更在意作品能否真正被看见、被理解、被记住。BINGQIAN MEDIA has delivered visual services for government bodies, universities, international brands, cultural organizations, and nonprofit initiatives. Our work spans brand films, event coverage, interviews, educational content, and media communications, continuing to generate meaningful visibility across news and industry channels. From project delivery to long-term partnerships, we care about whether the work is truly seen, understood, and remembered.

Core Engine

核心引擎Our Core Engine

以内容为核心,延展五大能力方向:With content at the center, we extend across five core capabilities:

  • 品牌传播Brand Communication
  • 国际项目Global Projects
  • 城市纪实Urban Documentary
  • 教育文化Education & Culture
  • 商业视觉Visuals for Business

全球网络Global Network

  • 全球服务地图Worldwide service footprint
  • 多语种内容创作能力Multilingual content capability
  • 国际合作经验覆盖高校、组织与企业International collaboration across universities, organizations, and enterprises
Global Network

合作伙伴墙Clients & Partners

覆盖政府、高校、品牌、文旅与创新机构等合作场景Working across government, universities, brands, cultural tourism, and innovation sectors

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发展历程Timeline

2017.04

2017.04

公司于上海成立Company founded in Shanghai

2017.08

2017.08

启动海外合作网络布局Began expanding overseas collaboration network

2017 projects

2017

首个国际纪实项目落地First international documentary project delivered

2018 brand matrix

2018

品牌矩阵逐步成型Brand portfolio gradually took shape

Today network

至今Today

服务网络持续拓展至更多城市与场景Service network continues expanding across more cities and use cases

Flywheel model

品牌增长飞轮Flywheel Model

内容 → 传播 → 沉淀 → 资产 → 品牌力Content → Distribution → Retention → Assets → Brand Strength

未来发展战略Strategic Blueprint

  • 全球节点布局Global footprint expansion
  • 自有 IP 孵化In-house IP incubation
  • AI 内容系统研发AI-driven content system development

国际创作者网络Global Creators Network

连接摄影师、导演、剪辑师与制片协作资源,构建灵活高效的全球交付体系。Connecting photographers, directors, editors, and producers to build a flexible and efficient global delivery network.

企业文化Corporate Culture

真实 · 创造 · 共鸣 · 成长Authenticity · Creation · Resonance · Growth
用长期主义表达我们的文化理念。A long-term mindset shapes how we express and grow our culture.

专业团队Professional Team

与我们合作的老师Our Partner Teachers

Teacher 1
擅长:影像叙事与采访策划Specialty: Visual storytelling & interview planning

John Doe

摄影师Photographer

Teacher 2
擅长:镜头美学与色彩调性Specialty: Cinematic aesthetics & color grading

Martin Ker

摄影师Photographer

Teacher 3
擅长:后期制作与叙事剪辑Specialty: Post-production & narrative editing

Alexander

摄影师Photographer

Teacher 4
擅长:场景统筹与交付落地Specialty: Production coordination & delivery execution

Sarah Johnson

摄影师Photographer

Founder

创始人寄语Founder’s Message

“让世界看见彼此。“Let the world truly see one another.

核心管理团队Core Team

Sun Bingqian
孙炳乾Sun Bingqian

创始人 / CEOFounder / CEO

“真实· 创造”"Authenticity · Creation"
Team member 2
王晓晨Wang Xiaochen

品牌总监Brand Director

“共鸣· 成长”"Resonance · Growth"
Team member 3
李丽Li Li

运营总监Operations Director

“专业· 责任”"Professionalism · Responsibility"
Team member 4
张伟Zhang Wei

技术总监Technical Director

“多元· 创新”"Diversity · Innovation"